BY SHAY BAR
is the creative service side of my work.
Offering professional and high-end content for fashion and lifestyle brands.
From videography campaigns to social content, I'm here to turns ideas into polished visual stories for your brand.
About Me
My name is Shay Bar, a leading content creator and visual storyteller with over a decade of experience in the digital world. I began creating in 2016 on Musical.ly, which later became TikTok, and built a global audience of over one million followers by specializing in innovative transition videos, creative effects, and advanced visual techniques that generated millions of views worldwide.
​
I was one of the first creators in my country to recognize TikTok’s potential, and the first male creator to reach one million followers on the platform, long before the AI era and the new generation of editing tools.
Throughout my career, one ability has consistently defined my work:
the power to take an idea, turn it into a video, and transform that video into emotion. This is the foundation of my visual language. A language built on movement, style, storytelling, and feeling.
I believe in emotion, in high and uncompromising perfectionism, and in creating visual experiences that leave a lasting mark.
 |  |  |  |
|---|---|---|---|
 |  |  |  |
 |  |  |  |
 |  |  |  |
 |  |  |  |
 |  |  |  |
 |
Selected brands & collaborations
My Portfolio
My creative path began with building my own platforms through groundbreaking transition videos and collaborations with international creators. As my work was shared by global artists, my visual language reached millions worldwide.
​
My first professional project beyond my personal content was filming the Backstage at TLV Fashion Week 2021.
That moment marked a turning point. From there, my work expanded rapidly into commercial fashion and lifestyle productions.​
I have since created backstage and campaign visuals for many of the leading fashion and production companies in my country, alongside international projects including swimwear productions for Bananhot in the Maldives, Miami, and Mexico, bridal fashion visuals for Inbal Dror in Montenegro, and creative projects in London and the United States.​
Art, emotion, and fashion are not just my work.
They are my purpose.
xxx​
For Brands
For Me
Whether it’s a fashion campaign, a collection launch, or building a brand’s visual world
I’m open to collaborations, creative direction projects, and long-term partnerships.
​
Let’s create something people will feel.
